Brent Dickens
— UX designer

15 years industry experience
Design Degree (honors) - Massey School of Design

I’m a detail orientated, creative, resourceful and innovative UX designer with skills right across the web design spectrum. I love working with clients, crafting solutions to their often complex design challenges, and defining new, evolving interactive products and services.

I have experience across a wide variety of organizations and industries including Government, industry bodies, large corporates, educational institutes and small business.

I posses a strong compelling style focused on clean, usable, compelling aesthetics and interaction.

I currently use on a daily basis paper, pen, whiteboards, Sketch, Slack, Invision, Sublime text, Adobe suite and good old conversation.


  • UX
  • Workshopping
  • Information Architecture
  • Wireframing
  • Interaction Design
  • UI design
  • Prototyping
  • App design
  • Responsive design

Outside Interests

I am a semi professional DJ and one half of a wedding DJ business called The Wedding Crashers. On average we attend 30 weddings every summer so you could say I love music. I am also an avid swimmer, recently converted gym bunny and cyclist. I often do wee freelance design projects on the side to keep my fingers busy. I live in Petone with my fiance Sonya and our two darling children Lola and Pax.

m. brentdickens@gmail.com
p. 021 911 030
w. www.brentdickens.com

Major projects

Skills Lab / Lead UX designer for the creation of ENZ's online learning hub

I lead all UX work including stakeholder and user workshops, taxonomy, IA, user journeys, wireframing, prototyping, visual and interaction design. This was a great chance to research all the best online learning platforms and create something unique for the New Zealand international education sector. It was great to work on every aspect of a platform that will really help schools and other education providers make the most of the international education market.

Education New Zealand / Lead UX designer for the re-design of the ENZ Corporate website.

I lead all UX work including stakeholder workshops, IA, user journeys, high level wireframing, prototyping, visual and interaction design. This was a great chance to lead the complete re-design of a government site on a low budget. I trimed down the design process using fast, high level scamps to demonstrate content hierarchy rather than detailed wireframes, proto-personas, consistent design patterns and prototyping to speed up the design cycle.

Study in New Zealand / Lead UX designer for the core sections of Study in New Zealand.

I was responsible for the major UX work of some core sections of the SINZ website including: user journeys, wireframing, user testing, UI specifications and prototyping. I was also responsible for the design of UI components alongside the design director. This is an excellent opportunity to work on a high traffic international product within a continuous ongoing development cycle.

Fly Buys / Lead interactive designer for one of New Zealands biggest online stores

As lead interactive designer working alongside the UX lead I was responsible for all UI, interactive and graphic design, flat & html prototyping. The Fly Buys project was a terrific opportunity to work in an agile enviroment rather than the traditional waterfall process.

Family Planning / Lead UX designer for an important non-profit organisation

As lead UX designer I developed personas, user journeys, IA and the responsive site design.
The big challenge was taking their 3 sites (NZ, global and 'The voice') and combining them to create the new streamlined IA. We had to meet user goals such as finding a clinic and discovering correct clinical advice with business objectives like communicating organisational information and products.

Marketing Association of New Zealand / Lead UX designer for a leading industry body

I was lead UX designer I worked with the client to understand their primary business goals and end user expectations. Starting with the content review I created the strategy document and designed a new shallow IA plus all facets of a responsive, mobile first site design.

Auckland University, School of Business ' Lead IA & IxD designer for New Zealands top University

Ocean design lead the visual design of this project. I lead the IA & IxD design for NV Interactive. Using previous persona work I designed extensive user journeys, wireframes and IA for short course discovery and booking.

Hawkes Bay Regional Council / Senior designer for a regional re-design

As senior designer I undertook extensive workshopping with our UX lead and the HBRC council helping us to extract goals and requirements from the various council departments. Interviews with several users and analytics analysis helped draw out user goals. I designed a two tier IA based on content type and user types.
I also created all interactive and visual design plus a mobile bus finding html app.

Lumley Insurance / Senior designer for Lumley Insurance

A two day workshop with the client in Auckland lead to a collaborative round of wireframes. Back in Wellington they were completed and presented back in Auckland. Another workshop with revisions yielded the final wireframes for a complete insurance application process.

Plumbing world / user research and design proposal

I followed the working life of several plumbers as part of user research and analysis project that lead into the final proposal and design concepts.

Museum of Victoria / iOS app design

Collaborating with an Australian client I worked on an extensive design of the IA, interaction and UI design for an iPhone app. The project brought together the collections and services of four leading australian museums.

Whitireia Polytechnic / website re-design

Working with Inov8 the technology partner and alongside the UX lead from Lushai. I created the art direction, visual and interaction design across the project. Highlights including the course finder and media gallery.

Employment History

Pola digital

Co-owner, Head of design

Responsible for all design engagements across a range of clients including startups, IT consultants and e-commerce ventures.
Responsible froe developing new user focused service offerings including consulting, marketing and social.

Touchcast design

Senior UX Designer

As senior UX designer I was responsible for the major UX work across the main clients including New Zealand Immigration and New Zealand Education. My main tasks have been generating user stories, IA specifications, wireframing, prototyping, user testing (usability testing, tree testing), prototyping and visual design of new pages and major UI components such as global search.

Catch design

Senior UX Designer (Contract)

My main undertaking has been the interaction, prototyping and visual design of the new 2 Degrees user account section. Going forward I have worked on various micro-sites for 2 Degrees.

Fly Buys

Lead Interactive Designer (Contract)

Working with a UX lead I was responsible for all UI, interactive and graphic design in an agile team. Opportunities included working in an agile environment, learning from a seasoned UX professional and extensive mobile prototyping for a large e-commerce site.

NV Interactive

Senior Interactive Designer

At NV I lead the UX design on major corporate projects in the Wellington office. I worked externally with other agencies on collaborative projects and internally with developers and a BA. Opportunities included large scale IA & IxD projects, extensive prototyping and UI design.


Senior Interactive Designer

At Intergen I was design lead on major partner (Microsoft US) government and corporate projects. I gained a lot of UX experience on large Sharepoint intranets (MFAT), council portals and mobile apps. Opportunities included client workshops, user research, app design and large IA design.


Senior Interactive Designer

I worked alongside the creative director acting as sole designer on various clients projects including: NZ Wood, Ministry of Justice, RSA and the 40 hour famine.


Senior Interactive Designer

Working alongside a UX lead I gained a great understanding of key UX skills. My major project was the re-design of Whitireia Polytechnic. Opportunities included large scale interactive design and brand integration.

Bachelor of Design Degree & Contracting;

Senior Interactive Designer

Whilst studying fulltime I was also working for: Fishpond, Mindscape, DNA, Kitomba, CWA, Airplane Design and The Church

Veda Limited

Partner and lead designer of Veda

One of four partners in Veda, a New Zealand based company dedicated to the creation of innovative, online media.

Thank you